Here at String Figures, we know the benefits that graphic design can offer to your business. Whether you are looking to upgrade your website or are planning your next marketing campaign, psychology is something that’s deeply ingrained within graphic design today. Subtle adjustments to the color and design of an image or site can influence your customer and evoke a specific mood to help them feel more connected to your brand. Let’s take a look at how psychology works within the various elements of graphic design.

Color Choices in Graphic Design

When you look at a certain color, you usually associate it with a specific mood or feeling. Color is an area that’s been heavily researched within psychology. The next time you are planning a marketing campaign or updating a website, you’ll want to think very carefully about the color scheme that you use. If you are looking to build trust or create a sense of security, opt for blue within graphic design elements. On the other hand, for an exciting or passionate feeling, red and pink are great options.

Shapes

Working hand-in-hand with your color scheme are the shapes that you use in your marketing materials. If you are looking to evoke a global feeling or a sense of community, a circular design is a great option for a brand logo. For example, when you think of the Olympics logo, you think of unity and connection. A more angular logo, featuring triangles, rectangles, or squares, can be used to show power, strength, or reliability. Another option you can go for is a linear logo, with angled lines adding more energy to your brand and horizontal lines adding a sense of peace to your site or marketing efforts.

Standing Out From The Crowd

The Von Restorff Effect, which is sometimes known as the isolation effect, states that when multiple similar items are present, the one that stands out is most likely to be remembered. When designing a website, this is a great principle to apply when you want a particular new product (including its packaging), or service to stand out. You could use a different color, font, or size of text which differs from the rest of the information on the page. You’ll find this draws your audience’s attention away from what they were looking at previously and showcases a key message within your site.