Pro: It’s free!
Con: At what cost?
Right off the bat, Canva offers free accounts. Who doesn’t love free? However, one major setback is Canva limits your design abilities and templates when you get a free account instead of an upgraded version. Not only do you have limited design options, but you only gain access to a handful of typefaces! These limitations already present an issue if you have a solidified your company brand and identity.
Pro: Create a logo without hiring a designer.
Con: Where do we begin?
You can pay $30/month for the ‘Enterprise’ plan. This plan even allows you to create a logo and establish your brands’ colors and typefaces! We could probably write a whole blog just listing the reasons not to create a logo in Canva, but here are a few of the most outstanding ones.
If you use Canva, your logo will not be in vector format.
Canva does not support vector images! If you are familiar with the term ‘vector,’ you know, a vector design is scalable compared to pixels, which do not scale. This means when you expand your logo, it will become pixelated. Vector designs save the day when you need your logo to fit both a business card and a large display poster or billboard.
If you use Canva, your logo is likely being used by other businesses.
Designers don’t just “make pretty things.” There is a whole process behind the design of a logo. With a platform of over 55 million users, the odds that someone else is using the same template as you are incredibly high. When you hire a design agency, they think about the psychology, market, and symbolism behind your logo design and create a highly custom logo for your brand with several variations.
If you use Canva, you will not be able to trademark your logo.
Because Canva provides template logos, you cannot trademark your logo, and you cannot claim copyright over it. Essentially, Your logo is not even yours! With this said, if your brand becomes a great success – you will eventually have to change your logo.
Your brand is an investment. For this reason, rely on professional expertise from an agency or designer, rather than using templates, to get the best results. Get started at https://strfig.com/branding-identity-logos/
Pro: Canva is easy to use and access!
Con: Creating content is a full-time job.
If you’re a small business owner, you’re likely wearing many hats. While social media can be an excellent tool to market your business, keep in mind social media is, in fact, a full-time job! Could your time be put to better use? Hiring an agency to manage your social media is not as expensive as you may think. Content creators have the experience and knowledge of social media platforms and are skilled in copywriting, video, photography, and more. Get started at https://strfig.com/subscription-plans/
Canva can be an excellent tool for growing your social media presence and creating content, but keep in mind that it should not be used for all your graphic design needs!
When you’re ready to grow your business and invest in an agency, go to https://strfig.com/.