Most people would agree they want to make the world a better place. From animal rescue, helping the homeless, environmental conservation and civil rights, there’s a nonprofit out there for everyone. Most people don’t realize the amount of work it takes to progress towards the common goal. The success of a nonprofit depends heavily on funding, volunteers, and brand awareness. Resources can be limited, which is why in most cases, nonprofits lean heavily on their volunteers to pitch in where they can to keep things like marketing, social media, and websites moving along.
Many volunteers have some type of background in the roles that they assist with, but not all do. This is where working with a creative agency can be extremely helpful.
Here are five reasons why nonprofits should partner with an agency.
Agencies have experience.
Creative agencies are made up of people who have years of experience and are well rounded in areas that are most important to you. From branding, web design, and social media management to newsletters and attracting the right donors, an agency can aid in your mission while allowing your volunteers to redirect their focus to boots on the ground efforts.
Whether you’re just starting a nonprofit or you’ve been working towards your mission for many years, a creative agency can provide you with polished solutions to all of your creative needs.
Build or enhance your brand.
Repeat after me: BRANDING IS EVERYTHING…
Your brand is your first chance to set a good impression with your audience and let them know who you are, what your mission is and gives you the opportunity to build a level of value and trust. For a nonprofit, it’s crucial to get this right as early on as possible or you risk confusing the key people you need to support your cause.
Branding is in the blood of any creative agency. They can build your brand from the bottom up or enhance your existing brand to attract the audience you’re looking for. Did you know that they can also develop your media kits and press releases?
Find the right donors and volunteers.
Two of the most important things a nonprofit needs are funding and help supporting the mission. Without these two things a nonprofit will most definitely hit roadblocks. Finding the right donors and volunteers will ensure that you have the money and the help you need to support your cause.
Creative agencies are experts in marketing and analytics and will provide solutions to locate the key people needed to provide your nonprofit funds and helping hands to keep your cause in motion.
They’ll manage your social media and website.
Everyone knows that managing social media channels and a website take up a ton of time. Many nonprofits utilize help from their volunteers to keep things moving; but is that really the right way to keep your audience informed and engaged? Social media and websites require strategy and finnese to ensure that proper messaging is being delivered and the right time.
Utilizing a creative agency for your social media and website will help to keep your brand polished while also giving your volunteers more time to help with hands-on needs.
Design, print and mail.
Sending the right message to your audience is key to being successful in the world of nonprofits; that’s why having an amazing design and print team is so important. It’s not enough to create an event or fundraising mailer and then print it in on standard pieces of paper. The right design and paper will make a huge difference and help your audience remember who you are and the event or fundraiser you are hosting.
Creative agencies can handle your marketing needs from start to finish; including the mailing. Gone are the days of creating an event flyer, printing it in the office or at a local store, then running to the post office to mail it out in time to meet your deadline.
In summary, creative agencies are truly vital to the success of any nonprofit organization. While utilizing volunteers to save your budget sounds like a great solution, it’s not always what’s best when it comes to your brand or strategy. For end-to-end creative and marketing solutions tailored to your nonprofit and mission, check out String Figures.