Diversity. It’s a word that has a lot of meaning and importance in world history and culture. In recent years, it has generated much conversation about how impactful it is to live and work in a diverse society and why it’s essential to have a mix of backgrounds and opinions sitting at the same table. At times, we find ourselves stuck in moments of unconscious bias. We may overlook the benefits of diversity, especially when it comes to marketing our businesses and organizations. Luckily, there are passionate diversity consultants out there to help guide you through what some call a “gray marketing” area. Here are three reasons why a diversity consultant can help your marketing campaign succeed.
Prevent a PR Nightmare
We’ve all seen it happen; a social media post goes out promoting a product or business, but not long after the post goes public, a flood of scrutiny floods the account because the messaging or images are culturally insensitive. Moments like this become a huge PR problem and result in lots of work to correct the post and your brand’s reputation. This is why a diversity consultant is imperative during any marketing campaign or social media post. They’ll read between the lines of the message or images you share to confirm that your brand is not in danger of being insensitive or seeming to favor one type of person over the other.
Diversity in Human Resources Advertising
How many times have you looked at a job ad or website and noticed that every person looks the same? Would this sway you to look for something else that’s more diverse? According to Glassdoor.com, “67% of active and passive job seekers said that a diverse workforce is an important factor when evaluating companies and job offers.” It’s been proven that having a diverse team allows various perspectives, increased creativity, and higher employee engagement. With a diversity consultant by your side, you’ll have the right messaging to attract qualified and diverse talent to build and innovate your business.
Bring Your Initiatives to Life
One campaign could make or break your brand. When you drive an initiative with a message appealing to one type of person, you limit a whole wide world of people who could enjoy your product. Studies show that consumers are more likely to trust a brand that is diverse in its marketing campaigns. Swapping out the image in your ad for a photo depicting a diverse crowd is not a solution or a quick fix to get you on the right track. A diversity consultant can work with you to develop strategic messaging and visuals that will bring your initiative to life and appeal to a broader and more diverse audience.
In conclusion, diversity is not just a buzzword or a movement; it’s the openness of various ideas and opinions from different social, ethnic, genders, and sexual orientations. Incorporating diversity in your business and marketing plans doesn’t need to be difficult. When you partner with a diversity consultant, they’ll be there with you throughout the entirety of your campaign. From start to finish, they’ll ensure your messaging and visuals are inclusive for all.
Interested in having your digital content analyzed for inclusivity, or partnering with a diversity consultant? Reach out to us today!